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Published: 06-04-2018 16:44:00 | By: Nico Scherphuis | hits: 3902600 | Tags:

Orange launches Social Venture Prize in Africa and the Middle East to encourage entrepreneurship
Published: 19-04-2024 | 17:05:11 | By: Bob Koigi
Since 2011, the OSVP prize has been rewarding innovative start-up projects that use and develop new technologies to make a positive impact in Africa and the Middle East


DivInc launches Spring 2024 Sports Tech Accelerator program
Published: 18-04-2024 | 12:00:00 | By: Pie Kamau




VC firm Golden Gate Ventures expands footprint into MENA region
Published: 12-01-2024 | 12:08:03 | By: Bob Koigi
Golden Gate Ventures, a venture capital fund founded by Silicon Valley natives, has announced the establishment of their first MENA office.






Swiss sports tech startup Coachbetter raises $2.9m to bridge tech and football for all
Published: 15-08-2023 | 09:54:00 | By: Pie Kamau
Coachbetter has announced the completion of $2.9m seed-plus investment round.


Seedstars launches FIWAM program to boost financial inclusion for women migrants
Published: 06-07-2023 | 14:42:00 | By: Pie Kamau
Seedstars has launched a program to promote financial inclusion for women.


How two teenagers harnessed the power of TikTok to build a million dollar golf brand
Published: 02-05-2023 | 11:24:00 | By: Pie Kamau
Less than eighteen months ago, Golf Daddy Co-founders, Daniel Puumalanien and Paul Boranian were working at a fashion-tech startup when the idea to launch a golf training aid became a reality.


Videocites partners with NBA to provide greater insights into league’s social media exposure with initial closing of Series B funding
Published: 02-03-2023 | 08:54:00 | By: Pie Kamau
Videocites, creator of the next-generation analytics solution that reveals the true social footprint created by fans and partners on social media, announced the initial closing of a Series B round.


Saudi Arabian HR tech startup Palm.hr raises $5m pre-Series A round to expand across the MENA region
Published: 13-02-2023 | 09:31:00 | By: Pie Kamau
Palm.hr, a Saudi Arabian HR firm that automates payroll, tracks leaves and absences and monitors employee performance, announced it has secured $5 million in a pre-Series A round.


African mobile game publisher Carry1st raises $27m funding round to accelerate growth
Published: 20-01-2023 | 09:16:00 | By: Pie Kamau
African mobile game publisher Carry1st, has raised $27 million in a funding round led by BITKRAFT Ventures, featuring participation from Andreessen Horowitz (a16z), TTV Capital, Alumni Ventures, Lateral Capital, Kepple Ventures, and Konvoy.


Modus expands to Sub-Saharan Africa with launch of $75m Africa-focused fund
Published: 22-11-2022 | 10:11:00 | By: Pie Kamau
Modus, a Venture Platform operating in MENA comprising VC funds, Venture Builders, and a Corporate Innovation arm, has announced the launch of Modus Africa – a $75 million SDG-focused VC fund that will invest in Africa’s boldest startups.


Swiss NFT-based athlete investment startup FANtium raises €2m angel investment to democratize athlete financing
Published: 24-10-2022 | 12:04:00 | By: Pie Kamau
Swiss NFT-based athlete investment platform FANtium, announced a private pre-seed round of $2 million.


[Startup Interview] Jelmer Van Der Linden, Co-Founder, De HardloopSchool, Netherlands
Published: 24-08-2022 | 15:11:00 | By: Bob Koigi
De HardloopSchool is a Dutch sports and fitness startup that offer physical and online classes on running by allowing learners to run wisely, efficiently and relaxed, which reduces the risk of injury and allows one to perform to their maximum potential.


AI gaming and Esports startup Regression Games exits stealth with $4.2m seed funding from NEA and a16z
Published: 16-08-2022 | 17:25:00 | By: Pie Kamau
Regression Games, the AI gaming and esports company announced it has closed $4.2 million in seed funding led by New Enterprise Associates (NEA).


London-based soccer game startup CLUB closes $3.1m seed round for the first F2P and Play-and-Earn soccer ownership game
Published: 15-07-2022 | 13:11:00 | By: Pie Kamau
CLUB, the independent studio behind CLUB Game, the first free-to-play (F2P), play-and-earn soccer game that allows you to create and sell your own real-player soccer club, has secured its first major round of funding.


Fabric tech startup Nextiles raises $5m oversubscribed seed round to fuel growth in smart athletics
Published: 08-06-2022 | 12:19:00 | By: Pie Kamau
Nextiles, a smart fabric technology for athletes, announced its $5 million seed round led by Drive by DraftKings, with participation from the NBA.


UAE fintech startup Pemo launches all-in-one spend management platform for MENA SMEs
Published: 01-06-2022 | 10:32:24 | By: Pie Kamau
Pemo, the UAE-based fintech startup empowering businesses across the Middle East, North Africa and Pakistan (MENAP),has announced that it has launched its all-in-one spend management platform.


Healthtech startup Esaal raises $1.7m seed round to scale expansion across the MENA region
Published: 31-05-2022 | 11:18:00 | By: Pie Kamau
Esaal, an online health and wellness consultation platform for patients in the Middle East and North Africa (MENA), has wrapped a $1.7 million seed funding round, to scale its expansion across the MENA region.


AI gaming startup Sizzle.gg raises $5m seed round for expansion
Published: 16-05-2022 | 12:59:00 | By: Pie Kamau
Sizzle.gg, an AI-driven patented platform that creates automatic and personalized highlights for esports leagues and teams, video game streamers and more, has raised $5 million in a seed funding round.


Gaming startup StartPlaying raises $6.5m seed funding to scale growth
Published: 16-05-2022 | 12:24:00 | By: Pie Kamau
StartPlaying, the online platform to find tabletop role-playing games and professional Game Masters, announced a $6.5 million seed round led by venture capital firm Andreessen Horowitz general partners Jonathan Lai and Andrew Chen.


CE-Creates merges with hatch & boost in MENA's first venture-builder merger for startups
Published: 11-05-2022 | 11:25:37 | By: Pie Kamau
CE-Creates, the business incubation platform of Crescent Enterprises, has completed the merger of its portfolio of startups with hatch & boost, an Abu Dhabi-based venture-builder dedicated to ‘hatching’ startup ideas.


Logistics startup Swvl acquires Volt Lines, enters European market
Published: 29-04-2022 | 13:57:00 | By: Pie Kamau
Swvl Holdings, a global provider of transformative tech-enabled mass transit solutions announced a definitive agreement to acquire Volt Lines, a Turkey-based B2B and Transport as a Service mobility business.


Athletes, artists digital platform Vaunt raises $5m Series A funding to accelerate growth
Published: 26-04-2022 | 12:38:00 | By: Pie Kamau
Vaunt, a platform for athletes and artists to monetize their talents and stream globally for live and digital viewers, announced a $5 million Series A funding round to elevate the brand and potential of the business to the next level.


Berkeley-based fitness startup Flexia raises $4m to shape the future of connected Pilates
Published: 06-04-2022 | 13:24:00 | By: Pie Kamau
Berkeley-based Flexia, developer of the first truly smart and connected Pilates reformer, announced a $4 million Seed round led by ADvantage, an early stage VC fund investing in tech companies shaping the future of sports.


Egyptian e-Sport startup Eksab raises $3m seed funding to scale its fantasy football platform
Published: 30-03-2022 | 10:41:00 | By: Pie Kamau
Cairo-headquartered e-Sport startup has raised $3 million seed funding round, bringing the company’s total investment to date to $3.7 million.


Vehicle financing startup Moove partners with Swvl for EV buses across the MENAP region
Published: 30-03-2022 | 10:32:25 | By: Pie Kamau
Egypt’s on-demand bus-hailing company Swvl, announced a new partnership with African fintech mobility startup Moove to scale Moove’s revenue-based vehicle financing model across the MENAP region.


Healthtech startup Altibbi raises $44m to scale growth across the MENA region
Published: 29-03-2022 | 13:03:00 | By: Pie Kamau
Middle East’s AI-based digital health platform Altibbi, has raised $44 million in Series B fund funding led by Foundation Holdings, Hikma Ventures and existing investors Global Ventures and DASH Ventures.


MENA's c-Commerce startup Zbooni launches in Egypt
Published: 16-02-2022 | 09:59:00 | By: Pie Kamau
Zbooni, MENA's c-Commerce (connected commerce) platform, has announced its official launch in Egypt. The rapidly scaling startup, which is backed by regional and global investors, will support the backbone of the Egyptian economy.


Egyptian digital investment startup Thndr raises $20m to democratize investing in the MENA region
Published: 09-02-2022 | 11:58:00 | By: Pie Kamau
Thndr, the Egyptian digital investment platform, announced a new $20 million series A investment round co-led by Tiger Global, BECO Capital and Prosus Ventures.


Japanese powerhouses mixi and DAZN partner to create a sports NFT marketplace on Flow
Published: 07-02-2022 | 12:04:00 | By: Pie Kamau
Media powerhouse mixi, Inc. and global sports streaming service DAZN Japan Investment GK today announced that DAZN MOMENTS, a sports NFT marketplace, will launch on Flow, a Web3 platform designed for consumer-friendly applications.


Pakistani logistics startup Truck It In raises $13m seed round to transform the road freight industry
Published: 04-02-2022 | 11:24:00 | By: Pie Kamau
Pakistan’s logistics tech startup Truck It In closed $13 million seed round jointly led by venture capital firms Global Founders Capital and Fatima Gobi Ventures.


B2B marketplace startup Retailo raises $36m Series A funding to empower community commerce in the MENA region
Published: 01-02-2022 | 13:47:00 | By: Pie Kamau
Retailo, the B2B marketplace startup for retailers in Middle East, North Africa, and Pakistan (MENAP), has raised $36 million in its Series A investment round which was a mix of equity and venture debt.


DivInc Houston launches inaugural 5G Sports Tech Accelerator in partnership with Verizon
Published: 28-01-2022 | 11:29:50 | By: Pie Kamau
DivInc, the startup accelerator for people of color and women entrepreneurs, announced the launch of its first Sports Tech Accelerator made possible through support from title sponsor, Verizon.


Sportstech startup Mustard raises $3.75m to democratize world-class coaching across major sports
Published: 20-01-2022 | 11:56:00 | By: Pie Kamau
Mustard, the world's first sensorless connected-coaching platform for skill sports, announced a $3.75 million seed round led by the Lake Nona Sports & Health Tech Fund.


IFC, ADGM launch She Wins Arabia initiative to boost opportunities for women-led startups and businesses across MENA
Published: 16-12-2021 | 10:56:00 | By: Pie Kamau
IFC and Abu Dhabi Global Market (ADGM) launched She Wins Arabia, an initiative to help women-led startups across the MENA region, get the advice, finance, and mentorship they need to grow.


MENA’s media & entertainment startup Minly acquires Dubai’s celebrity shoutout platform Oulo
Published: 08-12-2021 | 13:10:00 | By: Pie Kamau
Minly, the MENA region’s media & entertainment startup, announced the acquisition of Oulo, a Dubai-based celebrity shoutout platform focused on the Levant region.


Chinese gaming and entertainment startup Talon closes $5m Series A funding to accelerate growth
Published: 25-11-2021 | 12:31:00 | By: Pie Kamau
Talon, the Hong Kong headquartered competitive gaming, entertainment and culture brand announced it has secured $5 million in equity capital in its Series A financing round.


Kenyan gaming startup Usiku Games develops Africa’s first mobile football game
Published: 23-11-2021 | 07:28:00 | By: Pie Kamau
Kenyan gaming startup Usiku Games unveiled an amateur football mobile game to promote outdoor physical activities and encourage sportsmanship among youths in East Africa.


Virginia medtech and sportstech startup OxiWear closes pre-seed funding round at $1.25m
Published: 19-11-2021 | 12:26:00 | By: Pie Kamau
OxiWear announced it successfully closed a pre-seed funding round at $1.25 million, oversubscribed above its goal of $750,000.


PGA TOUR and WWE Join the Comcast NBCUniversal SportsTech Accelerator as advisors to its upcoming class of rising startups
Published: 09-11-2021 | 17:15:59 | By: Bob Koigi
Comcast NBCUniversal has announced that PGA TOUR and WWE® have joined the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown, as advisors when it commences its second cohort of startups in February 2022.


French real-time engagement startup Sparkup expands in the Middle East
Published: 07-10-2021 | 12:59:47 | By: Pie Kamau
Sparkup, a French startup specializing in real-time engagement solutions, has chosen to expand in the Middle East and will introduce its latest innovations at GITEX and CABSAT in Dubai.


Fantasy football startup Sorare raises $680m Series B to create next sports entertainment giant leveraging NFTs
Published: 21-09-2021 | 08:59:00 | By: Pie Kamau
Sorare, the fantasy football platform, announced it has raised $680 million in Series B financing led by Softbank, with participation from Atomico, Bessemer Ventures, D1 Capital, Eurazeo, IVP and Liontree.


Egyptian healthtech startup Sotech raises $1m in pre-seed funding to fuel growth
Published: 21-09-2021 | 08:43:00 | By: Pie Kamau
Sotech, an Egyptian e-health startup that specializes in smart IoT, trackable OOH advertising, and data gathering has raised $1 million in pre-seed funding round to scale its operations into the rest of the MENA region.


Sports investing platform PredictionStrike raises $1.7m capital, launches new mobile app
Published: 08-09-2021 | 11:33:00 | By: Pie Kamau
Sports investing platform PredictionStrike announced its partnership with MaC Venture Capital and New Age Capital, as well as the launch of the company's new mobile app.


Sharp Alpha Advisors announces sports betting startup pitch competition in partnership with Sportradar
Published: 01-09-2021 | 13:50:00 | By: Pie Kamau
Sharp Alpha Advisors, a firm specializing in early-stage sports betting technology, and Sportradar, a global provider of sports betting and sports entertainment products and services, have partnered to announce a sports betting startup pitch competition.


Videogame startup Nifty Games raises $38m capital to redefine mobile sports games
Published: 01-09-2021 | 13:32:00 | By: Pie Kamau
Nifty Games, a videogame developer and publisher focused on quick-session, head-to-head sports games for mobile, raised $26 million in a Series B round of equity funding led by Vulcan Capital. In addition, the company has secured $12 million in connected debt financing.


Mobile sports betting startup ZenSports receives its Nevada gaming license
Published: 24-08-2021 | 15:31:00 | By: Pie Kamau
ZenSports, the mobile sports betting app that offers consumers more choices and a better design than any other platform, has officially received its non-restricted gaming license from the Nevada Gaming Control Board.


Hybrid gaming startup and broadcaster Live Play Mobile launches 24-hour-a-day live-hosted social casino game
Published: 19-08-2021 | 12:35:00 | By: Pie Kamau
Live Play Mobile, a new social gaming platform developer that combines live TV formats with mobile games, has become the first publisher to launch a 24-hour-a-day, live-hosted social casino game with its debut title, Live Play Bingo.


Sports technology and gaming startup StatusPRO raises $5.2m seed round to accelerate growth
Published: 13-08-2021 | 15:07:00 | By: Pie Kamau
StatusPRO, a sports technology and gaming company that combines player data, augmented reality (AR) and virtual reality (VR) to create a suite of training and gaming products, announced it has raised a $5.2 million seed round.


Tech startup Sport Source launches two-way marketplace to discover and book physical activity spaces
Published: 05-08-2021 | 13:24:15 | By: Pie Kamau
Sport Source, the tech startup that connects people with available facilities in their area to participate in the activities they love; basketball, tennis, swimming and more, announced its launch in the App Store.


HYPE GVA 2.0 NFTs startup MyLads seals €7.6m investment round
Published: 29-07-2021 | 14:55:00 | By: Pie Kamau
HYPE Sports Innovation, GVA 2.0 NFTs startup, MyLads, a player in Augmented Reality (AR) Sports Fan Engagement, has closed a €7.6 million Seed Investment Round led by Riva Technology and Entertainment (RTE).


Virtual cycling startup Velocity secures $3.4m in seed round funding
Published: 27-07-2021 | 13:48:00 | By: Pie Kamau
Vision Quest Velocity LLC, an early-stage virtual cycling startup, announced it has raised $3.4 million in seed round funding, led by strategic financial partners.


Banque Misr partners with Microsoft to support fintech startups in Egypt
Published: 14-07-2021 | 12:11:00 | By: Pie Kamau
Banque Misr signed a Memorandum of Understanding (MoU), with Microsoft Egypt to launch the first open innovation program in the Egyptian market, enabling a spurt in fintech startup growth.


Healthtech startup BASMA.com raises $3m Series A round to scale up its platform in the MENA region
Published: 16-06-2021 | 10:42:00 | By: Pie Kamau
UK-based, MENA focused, startup BASMA.com closed $3 million Series A funding led by MEVP with the participation of SOSF, IM capital and returning investors iSME, Cedar Mundi Ventures and IFA capital, to scale up its healthtech platform in the MENA region.


Shaquille O'Neal invests in at-home fitness startup MAXPRO
Published: 02-06-2021 | 16:32:00 | By: Pie Kamau
MAXPRO, the startup making at-home and connected fitness accessible to all, announced a strategic partnership with basketball Hall of Famer and entertainment icon Shaquille O'Neal.


AI startup Bodbox's workout device goes global
Published: 28-05-2021 | 13:49:00 | By: Pie Kamau
AI startup company Bodbox officially opened doors to a limited pre-sale of its American made Mark3 to notable success, selling to everyone from national governing bodies of sport to NBA teams, and is slated for a September 2021 public release.


University of Michigan's Desai Accelerator invests in four startups to launch 2021 cohort
Published: 19-05-2021 | 10:14:00 | By: Pie Kamau
The Desai Accelerator, a University of Michigan accelerator open to early-stage alumni startups, announced the four companies accepted into its 2021 cohort.


[Startup Interview] PJF Schmidt, Lucas Brosi, Marcus Luer, Urs Meier, Founders, Heroes AG, Switzerland
Published: 09-04-2021 | 17:31:00 | By: Bob Koigi
Heroes AG is a Swiss startup that has tapped into the underdeveloped fan merchandising sector through distribution of modern and trendy lifestyle products.


AI video game wagering startup PLLAY secures additional $1m in funding
Published: 07-04-2021 | 16:50:00 | By: Pie Kamau
PLLAY, a skill-based video game wagering platform, has raised an additional $1 million in funding, bringing its total to $4 million in an oversubscribed seed round.


Innovative startup Glo brightens product line with Sesame Street characters
Published: 06-04-2021 | 15:23:00 | By: Pie Kamau
What began as a college senior project has led to an innovative startup company working with Sesame Workshop, the nonprofit organization behind Sesame Street, to light up lives through creativity and technology.


Mobile sports betting startup ZenSports closes $2.4m Series A round funding
Published: 16-03-2021 | 13:58:00 | By: Pie Kamau
ZenSports, the next-generation mobile sports betting app that offers both a traditional book plus peer-to-peer sports betting platform using fiat or cryptocurrencies, has announced the close of its new $2.4 million in Series A funding.


Nano raises $90m pre-IPO funding round to accelerate growth
Published: 15-03-2021 | 15:13:00 | By: Pie Kamau
Nano Cures (Nano), a clinical stage biotechnology and infectious disease immunity platform company, announced a $90 million pre-IPO funding round.


Teleporter mobile app 360VUZ joins first "Google for Startups Accelerator" in the MENA region
Published: 23-02-2021 | 07:34:00 | By: Pie Kamau
360VUZ, the immersive video mobile app was selected to join the first ever "Google for Startups Accelerator" in the MENA region, that is held by Google as part of its "Grow Stronger with Google Initiative"


The African youth powering a gaming revolution
Published: 19-01-2021 | 12:45:00 | By: Bob Koigi
As esports dominate modern entertainment industry as a fast growing sport, Kenya and South Africa youth continue to dominate the world of competitive video gaming.


AI video game wagering startup PLLAY launches MicroVentures campaign, builds on $3m seed round
Published: 18-12-2020 | 12:20:00 | By: Pie Kamau
PLLAY, a skill-based video game wagering platform, officially launched a campaign on MicroVentures, an equity-based crowdfunding website, opening an investment opportunity to the public.


Singapore-based blockchain startup AnRKey X lists native token $ANRX on Bithumb Global and Uniswap
Published: 18-12-2020 | 11:20:00 | By: Pie Kamau
Singapore-based blockchain startup, AnRKey X, announced that $ANRX will be listed on both Bithumb Global and Uniswap.


South African startup myFanPark merges with Starsona to create a global celebrity engagement platform
Published: 04-12-2020 | 11:19:00 | By: Pie Kamau
South African startup myFanPark has announced its merger with Silicon Valley-based celebrity engagement platform Starsona.


Video game wagering startup PLLAY secures $3m seed round to accelerate growth
Published: 01-12-2020 | 12:49:00 | By: Pie Kamau
PLLAY, a skill-based video game wagering platform, has closed a $3 million seed funding round led by Screen Play Ventures.


Community app Malaeb joins MENA's sportstech accelerator, Vooora
Published: 01-12-2020 | 07:31:00 | By: Pie Kamau
Vooora Ventures, the first SportsTech Accelerator in MENA, powered by Kooora.com, the digital sports platform in the Arab World, signed an acceleration partnership agreement with Malaeb, a community app that connects people through sports.


ESL and DreamHack merge to shape the future of E-sports and gaming
Published: 01-10-2020 | 16:49:00 | By: Bob Koigi
ESL, the world's largest esports company, and DreamHack, the premier gaming lifestyle festival company, have merged organizations to further accelerate their mission to shape the future of esports and gaming.


Wisdom Gaming Group receives $3 million financing to grow esports marketing platform
Published: 19-09-2020 | 10:24:47 | By: Bob Koigi
As esports consumption continues to grow rapidly worldwide, Wisdom Gaming Group, a digital media company specializing in esports content and experiences, has announced that it has secured $3 million in Series A funding.


ZenSports closes additional $1.46m Seed funding for U.S. and international expansion
Published: 18-09-2020 | 12:52:00 | By: Pie Kamau
ZenSports, the mobile peer-to-peer sports betting marketplace announced a new $1.46 million Seed round of funding to expand into the United States, as well as to continue to grow its international presence.


Biorez secures $3.5 million funding to advance tendon and ligament repair innovation
Published: 11-09-2020 | 09:17:00 | By: Bob Koigi
Biorez, Inc., a US medical device startup advancing tendon and ligament repair has raised $3.5 million in its Series Seed financing, adding to $3.5 million raised previously.


Sporttrade, Twin River Worldwide Holdings partner to offer online sports betting in New Jersey
Published: 25-08-2020 | 14:41:00 | By: Pie Kamau
Sporttrade, Philadelphia based sports betting startup has entered into a multi-year partnership with Twin River Worldwide Holdings, for the launch of Sporttrade's proprietary sports betting exchange product in the state of New Jersey.


Seattle based startup Polyarc raises $9 million for augmented reality development
Published: 29-07-2020 | 13:08:00 | By: Pie Kamau
Seattle based startup Polyarc announced the close of its $9 million Series B fund raise led by Hiro Capital, followed by Vulcan Capital, an existing investor, and Galaxy Interactive via its Galaxy EOS VC Fund.


EHF Marketing GmbH, Monaco startup IQONIQ partner to drive fan engagement in European club handball competitions
Published: 29-07-2020 | 12:45:00 | By: Pie Kamau
EHF Marketing GmbH, the marketing subsidiary of the European Handball Federation, announced its partnership with IQONIQ, an innovative new fan engagement platform made for sports and entertainment.


Monaco headquartered startup IQONIQ secures €100m for global expansion
Published: 29-07-2020 | 12:21:00 | By: Pie Kamau
IQONIQ, a new fan engagement platform exclusively targeting the world of sports and entertainment, announced it has entered into a €100 million capital funding agreement with the Luxembourg based investment corporation Lux Media Investments.


[Startup Interview] Veer Varma, Founder, CoachDirect, India
Published: 16-06-2020 | 12:31:09 | By: Bob Koigi
CoachDirect is an Indian-based startup that works with schools and gated communities by providing sports, wellness and life coaching services. The startup CEO Veer Varma elaborates.


UK cryptocurrency startup Plutus announces partnership with Nike
Published: 04-06-2020 | 15:23:00 | By: Bob Koigi
London-based Plutus​, a Fintech firm has announced an affiliate partnership with sports apparel giant, Nike.


US startup Nifty Games raises over $12 million in Series A financing
Published: 25-04-2020 | 10:14:30 | By: Bob Koigi
Nifty Games Inc., a developer and publisher focused on quick-session, head-to-head sports games for mobile devices, has secured more than $12 million in Series A financing, with $15 million raised to date.


[Startup Interview] Rich Cheary, CEO, PT SportSuite, South Africa
Published: 26-02-2020 | 12:52:00 | By: Bob Koigi
PT SportSuite is a South African company whose mission is to digitally disrupt the sporting industry’s media landscape by allowing sporting organisations to operate like commercially-minded modern media houses, while building