French real-time engagement startup Sparkup expands in the Middle East
Sparkup, a French startup specializing in real-time engagement solutions, has chosen to expand in the Middle East and will introduce its latest innovations at GITEX and CABSAT in Dubai.
Created in 2017, Sparkup designed a platform with interactive, synchronized and ultra-low latency live video to help leaders and event professionals maximize attendee engagement during meetings and events, whether virtual or hybrid. Sparkup is based in France, Spain, Japan and Mexico and operates in more than 50 countries, with more than 600 customers, including companies such as Nissan, LVMH, Unilever or BBVA. In 4 years more than 12000 events have been made engaging and interactive with Sparkup.
As events in Dubaï and the rest of Middle East and North Africa region have been forced to turn virtual or hybrid because of the COVID-19, Sparkup has released a virtual audience solution to help maintain an authentic sense of cohesion, interactivity and spontaneity. Speakers on stage can see every online participants as if they were sitting there in the room thanks to a giant video-mosaic of all attendees. It is possible to display up to 100 000 attendees at the same time, on any size of screen.
For attendees, a simple webcam is necessary to be part of the virtual audience and watch the event. They can also share their emotions in real-time and react through live polls, word clouds, live quizzes or interactive Q&A.