Shaquille O'Neal invests in at-home fitness startup MAXPRO

MAXPRO, the startup making at-home and connected fitness accessible to all, announced a strategic partnership with basketball Hall of Famer and entertainment icon Shaquille O'Neal, who has invested in the company to reinforce MAXPRO's mission to help individuals of all fitness levels achieve their goals.

Founded in 2019, MAXPRO is the first solution that combines the best attributes of all fitness equipment on the market today: portability (can be used virtually anywhere), versatility (all types of workouts), connectivity (a premium digital experience that tracks reps, weight, offers instructor-led classes and more) and power (300 pounds of resistance). The brand's technology and compact fitness system replaces an entire gym of bulky equipment and costs significantly less than the current leading connected fitness machines on the market. Additionally, MAXPRO features a robust digital experience that includes live fitness classes led by certified instructors, accessible anywhere on the MAXPRO companion app on iOS and Android.

Nezar Akeel, Founder and CEO, MAXPRO: "We've hit so many milestones in the past year but having an accomplished investor like Shaquille O'Neal on our team highlights how far we've come. My initial motivation for starting MAXPRO came to me because I kept missing workouts when I was traveling for business. Without a portable fitness system that I could take anywhere to workout anytime, I decided to invent my own so that I could help anyone get a great workout regardless of where they are."

"I'm so excited to partner with MAXPRO. They are an amazing company with a great vision and a unique product that I love to use," said O'Neal. "My whole mission is to motivate, inspire and bring fun to the world, and MAXPRO is focused on the same thing."

Since the company was founded, MAXPRO has grown from a pre-revenue Kickstarter campaign to a high-growth startup that has sold 10,000+ units worldwide (56 countries, all 50 US states) in 2021, and has earned $10M+ of revenue. Given the current state of the global fitness industry, MAXPRO is poised to continue this growth with expanded hardware and digital offerings. According to RunRepeat, 37% of gym members globally have already cancelled or are considering cancelling their gym memberships permanently, while 47% do not plan to return to the gym upon reopening. This data points to a massive consumer need for MAXPRO's breed of at-home fitness.

Authentic Brands Group (ABG), a brand development, marketing, and entertainment company, is a strategic partner of the Shaquille O'Neal brand.

maxprofitness.com