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Published: 06-04-2018 16:44:00 | By: Nico Scherphuis | hits: 1631560 | Tags:

French in-game ad startup Gadsme raises $8m seed round to scale growth
Published: 08-04-2022 | 14:24:00 | By: Pie Kamau
Gadsme, the interactive adtech platform that offers high quality immersive brand experiences through in-game advertising, secured an $8 million seed investment just 11 months after launch.


Billups acquires adtech startup Outchart to advance programmatic digital OOH aspirations
Published: 22-02-2022 | 11:50:00 | By: Pie Kamau
Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace.


Adtech startup Otis AI raises $2.5m to enhance digital marketing for SMBs
Published: 19-01-2022 | 13:04:00 | By: Pie Kamau
Otis AI, the digital marketing assistant for SMBs, raised a seed round bringing its total funding to $2.5 million. With Otis, an all-in-one digital marketing solution, a small business can launch a data-driven multi-channel campaign.


Israel tech startups raised $25.4 billion in 2021, report
Published: 03-01-2022 | 09:54:13 | By: Bob Koigi
The unprecedented figure represents a 136% increase over last year, which concluded with a full-year total of $10.8 billion raised.


UK-based adtech startup Playrcart raises £1m as it prepares for growth
Published: 05-08-2021 | 14:06:00 | By: Pie Kamau
UK-based startup Playrcart, the company that makes advertising assets instantly transactional, raised over £1 million in funding and added industry heavyweight Peter Scott as Chairman.


MRM Global secures £2.6 million investment from BGF to fuel international growth
Published: 15-09-2020 | 12:28:00 | By: Bob Koigi
BGF, UK and Ireland’s most active investor, has invested £2.6 million in Edinburgh based MRM Global, a high growth, industry-leading provider of marketing technology to the global drinks and hospitality sector.


South Korean Doit5 launches advertising content service using web AR technology
Published: 03-09-2020 | 15:37:00 | By: Pie Kamau
Social marketing platform Doit5 announced the launch of an advertising service that uses content with web based AR technology.


Lithuanian AdTech startup RedTrack raises $500 000 from Genesis Investments and Iron Wolf Capital
Published: 03-08-2020 | 16:18:00 | By: Pie Kamau
Lithuania based AdTech startup RedTrack has received $500 000 in Seed funding from Genesis Investments and Iron Wolf Capital to make ads spend more efficiently.


[Startup Interview] Sanyogita Patil, CEO, Ahlan Emirate, United Arab Emirates
Published: 16-07-2020 | 09:46:25 | By: Bob Koigi
As small businesses struggle with visibility and constrained marketing budgets, Ahlan Emirate, a startup based in United Arab Emirates has introduced a unique marketing offering that includes free SEO, increased web presence and connecting these businesses to prospective customers through its digital directory.


[Startup Interview] Anton Kooijman, Elwin Gastelaars, Founders, Be-Addy, The Netherlands
Published: 10-06-2020 | 15:32:00 | By: Bob Koigi
Dutch startup Be-Addy works with media agencies and advertisers to create, optimize and automate their media plans. Anton Kooijman, Elwin Gastelaars, the founders of the online advertising company elaborate.


Nano Interactive secures £5.5 million funding to grow intent targeting advertisement
Published: 16-04-2020 | 14:41:00 | By: Bob Koigi
London- based advertising technology company Nano Interactive has secured £5.5 million capital investment from Maven Capital Partners, Foresight Group, Clydesdale and Yorkshire Bank to scale operations which will see the company expand to United States.


[Startup Interview] Boluwa Olojo, Marketing Officer, Go Ads Africa, Nigeria
Published: 18-07-2019 | 11:40:00 | By: Bob Koigi
Go Ads Africa is an advertising technology company that brings efficiency and granular pricing to the advertising scene. It relies on a hybrid Ad network that serves both digital and traditional media.