UNest acquires Kidfund, the savings app designed for children

UNest acquires Kidfund, the savings app designed for children

Published: 18-08-2021 13:32:00 | By: Bob Koigi | hits: 2005 | Tags:

UNest, the money app for your kids’ future, has announced its acquisition of Kidfund, a socially-powered savings app that helps parents save money for their kids, and teach good financial habits. Kidfund currently has 30,000 users, all of whom will have the option to convert to a UNest account.

The acquisition of Kidfund will further accelerate UNest’s growth and deepen the company’s goal to simplify and streamline how parents save and invest for their kids’ future.

 Kidfund has focused on helping credit unions and other organizations strengthen the financial literacy resources and services they offer to their members. The integration will deepen UNest’s involvement with credit unions and other financial institutions.

Ksenia Yudina, CFA, Founder & CEO, UNest: “We are excited to welcome Kidfund to the UNest family. We both place an emphasis on education, financial literacy, and saving, and we share a common goal of leveling the playing field for the next generation. The integration will provide young parents and families with a broad suite of financial resources to make it easier than ever before to save and invest in their kids’ future.”

Alison Silverstein, CEO, Kidfund: “We’ve always said there’s power in numbers and that’s especially true as we join forces with UNest. Partnering with UNest means we can deliver on our promise to provide financial knowledge to our customers along with the best savings tools and user experience possible.”

Laura Bailyn, Founder & Chairwoman, Kidfund: “Today marks a new and exciting chapter for Kidfund. It’s gratifying to join forces with such a like-minded and innovative company as we continue to support parents in their journey to fund opportunities throughout their kids’ lives.”

Following the acquisition, Kidfund CEO, Alison Silverstein will join the UNest team as General Manager, leading UNest’s B2B channels.