UNIQORN inks investment and incubation agreement with digital music startup EarthTones Media

UNIQORN inks investment and incubation agreement with digital music startup EarthTones Media

Published: 19-02-2021 11:49:16 | By: Pie Kamau | hits: 1213 | Tags:

France's rural incubator-accelerator, UNIQORN, announced it has finalized an agreement with EarthTones Media, an American technology startup in the digital music space. EarthTones is the world's first micro concert live streaming app and interactive social network powered by blockchain.

EarthTones was designed for independent music creators and fans around the globe. The highly innovative startup leverages mobile live streaming video technology, blockchain-based security and payment structures, and a global musician/fan network to create an independent music community, a musician-owned app, and the social live music streaming platform of tomorrow.

Ryan Nichols, Founder, EarthTones Media: "We are extremely excited to be accepted into UNIQORN's groundbreaking incubation and acceleration program and to be able to count on Dom Einhorn as our lead investor. We feel confident that we have chosen the perfect partners in UNIQORN and Dom to help us grow and thrive."

In addition to his personal investment, Dom Einhorn, UNIQORN'S Founder and CEO, will join EarthTones Media's Advisory Board. UNIQORN will also finance part of EarthTones' marketing initiatives via a strategic media investment. The U.S. based startup will also participate at the Startup Supercup, a large technology investment event held in Sarlat-la-Canéda, France, on October 1-3, 2021.

"EarthTones embodies the very DNA of what we are looking for in an incubation and acceleration candidate: proof of concept, early traction, an excellent management team along, and a massive addressable market. We look forward to being EarthTones' long-term strategic partner and are proud to integrate them into our new 'incubator within the incubator' dedicated to "DeFi," i.e. decentralized finance," said Einhorn.

Decentralized finance ("DeFi") is an experimental form of finance that does not rely on central financial intermediaries such as brokerages, exchanges, or banks to offer traditional financial instruments, and instead utilizes smart contracts on blockchains, the most common being Ethereum.

UNIQORN recently made headlines for its innovative incubation and acceleration programs, which put a heavy emphasis on post-PoC (proof-of-concept) business acceleration strategies that leverage UNIQORN'S proprietary customer acquisition platform, MOBCAST, along with more traditional, tried and trusted public relations and investor relations initiatives.