Treble announces PR programme to generate alpha for venture capital funds

Treble announces PR programme to generate alpha for venture capital funds

Published: 21-10-2020 11:30:30 | By: Bob Koigi | hits: 1257 | Tags:

Treble, a boutique PR agency accelerating the path to exit for startups, has announced the launch of Portfolio an exclusive membership program that ensures funding launches across venture capital funds are maximized to generate portfolio alpha, Portfolio arms VC firms with a dedicated strategic PR partner across an entire fund.

Portfolio joins Treble’s exclusive suite of offerings, including the five-week VC Portfolio Funding Launch Accelerator Program and Elevate, a 10-week PR program to establish brand visibility. Treble has been a strategic partner to 14 portfolio companies that have exited since 2013, with acquiring companies including Google (Joyride), Cision (TrendKite), and VMware (Boxer).

Ethan Parker, founder and CEO, Treble: “Portfolio allows Treble to become an integrated partner to venture capital firms, from capital raised to capital deployed. Rather than scrambling ahead of a Form D filing to find a PR partner to execute a funding launch for a portfolio company, membership in the Portfolio program instantly solves PR challenges across an entire fund.”

Treble will initially offer the program at two membership levels: Alto, which consists of up to eight PR launches, or Bass, up to four PR launches over a one-year period. The launches are focused exclusively on portfolio company funding launches or the launch of a new venture fund.

Treble has added value across the spectrum for firms such as Mercury Fund, 4490 Ventures, OpenView, S3 Ventures, Signal Peak Ventures, Next Coast Ventures, Silverton Partners and Dundee Venture Capital.

Ethan Parker: “After launching over 50 portfolio funding announcements, a PR membership program to generate portfolio alpha around funding launches is a way to provide definitive return on investment for venture capital firms. We arm portfolio companies with a clear narrative and set them up for an accelerated path to exit.”

Eric Engineer, venture partner, S3 Ventures: “For our portfolio companies, funding announcements represent a significant opportunity to showcase the value of the brand and what makes that particular company unique. Treble has been extremely successful in elevating our past investments, and we look forward to the prospect of partnering again in the future.”

Morgan Flager, Managing Partner, Silverton Partners: “We’ve worked with Treble since 2013 with portfolio companies across multiple funds. The funding press coverage secured has been instrumental in our early-stage portfolio companies getting out of the gate quickly to emerge as market leaders.”

Dan Malven, Managing Partner, 4490 Ventures: “The deep contacts with media in our industry that Treble brought to the table have been invaluable. They allowed us to raise our profile right away, and we’ve seen the value of taking a strategic approach to empowering brand visibility for our portfolio companies.”

www.treblepr.com