[Startup Interview] Martial Medi, Founder, SIP Management, UK

London-based SIP Management is a startup empowering creators, innovators and businesses from lower income communities that often fail to successfully monetize their Intellectual property due to the high costs involved and lack of supportive networks. Martial Medi one of the founders elaborate.

Introduce your company

SIP Management is a community platform and marketplace for Intellectual Property founded in July 2018. The team operates from London. Our platform enables individuals and businesses to protect, develop and monetize their Intellectual Property assets.

Tell us about the founders and their professional backgrounds

The company was started by Martial Medi, Lisardo Eyene and Walker Makoli who are also the current owners. Martial is a Mechanical engineering graduate with years of experience in business development, fin-tech and alternative investments and team management.

Lisardo is a software engineering graduate with web and app development expertise. He is also a dedicated graphic designer. Walker is a marketing graduate and executive, with experience in network marketing and business development.

How is your company financed?

So far we are self-financed.

What industry does your company operate in?

We operate within the Intellectual Property Management market

Why did you start your company? What opportunities did you see?

We saw an opportunity to empower creators, innovators and businesses from lower income communities that very often fail to successfully monetize their IP due to the attendant high cost and lack of supportive networks.

Affordability and accessibility is what our platform provides to our members. We saw a clear opportunity to add value by improving the overall efficiency of the intellectual Property Market.

What problem or problems does your company solve?

We democratize the access to quality IP management tools and services and by doing so remove the greatest barrier to Innovation and IP monetization success.

What sets your startup apart from the rest?

Our technology and network effect enable us to add significantly more value to market participants on all level of the matrix.

Who are your customers?

Our main focus is on IP owners in the creative sector.

The creative economy comprises advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, R&D, software, toys and games, TV and radio, and video games.

What in your opinion are the dynamics shaping the intellectual property market?

The industry is growing at an amazing rate as the boom in technology and innovation has led to the creation of new IP asset. In an era of increasing knowledge and innovation, the number of IP assets created on an annual basis are on the rise and are expected to do so as new technology keeps emerging from research and innovation efforts around the world.

New technological innovations such as blockchain are set to disrupt the fundamentals of the industry as greater transparency is needed to manage the ever increasing number of IP assets and rights.

So far the industry is led by sofware providers, IP managers and consultants in a fragmented industry. Our platform goal is an ecosystem that seemingly aggregate all participant parties in order to increase innovation success rate, efficiency and reduce cost, which are the main problems faced by IP owners.

What does your company need in order to grow?

At this stage in our journey we are focusing on developing our platform to further support the work of our growing communities of creatives.

We are also raising capital to enable key actions that will increase our impacts and the success rate of the IP assets within our community.

What is your growth strategy?

So far we our growth strategy has been hinged on building strategic partnerships with creatives and innovation groups and communities.

We are also actively adding more service providers and sellers to our marketplace that will support the work of our creatives.

Which markets are you focusing on?

We are currently targeting UK and African creatives.

The UK is one of the world biggest creative market, while Africa has a huge untapped pool of creatives with amazing IP.

Growing our brand of within Africa enables us to support underserved communities while providing us a position to positively impact their regional development.

It the long run we aim to create an exciting marketplace of high quality IP assets that will create global innovation and monetization opportunities.

What are your plans for the coming 12 months?

Within the next 12 months we want to launch our marketplace features and increase the number of users within our platform to 10,000.

www.sipmanagement.co.uk

www.linkedin.com/martialmendi

www.linkedin.com/waltermakondi

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