Retail media ads platform GoWit raises $1 million for expansion

Retail media ads platform GoWit raises $1 million for expansion

Published: 12-07-2023 11:03:06 | By: Bob Koigi | hits: 648 | Tags:

GoWit, an AdTech company delivering individualized, multi-channel Retail Media advertising solutions, has secured an US$ 1 million investment in its first financing round.

Leading the financing round are Esas Ventures, Alarko Ventures, APY Ventures and Mindvest GSYF (Venture Capital Investment Fund).

GoWit, a globally-positioned start-up, is a multi-channel advertising platform for marketplaces that sell their advertising placements to the brands they work with to generate significant additional income streams.

Following on from the successful launch of its latest SaaS product GoWit RMA (Retail Media Ads), the Company has shown rapid growth, announcing partnerships with some prominent e-commerce retailers. Its proprietary RMA platform enables different brands and online sellers to increase recognition, product visibility, customer engagement, and sales.

This first round investment will allow GoWit to explore its global potential in bringing retailers and brands together in a single next-generation ad platform, where they can monetize ads and compete in the ever-growing market.

Furthermore, with this investment, GoWit will begin expanding globally, invest in product development and grow their team. This will enable GoWit to achieve its goal of delivering enhanced customer experiences.

GoWit’s ultimate vision is to create a decentralized, transparent, and privacy-protected Retail Media ecosystem, enabling the most value-enhancing advertising technologies possible. By investing in products and people, GoWit will use this funding round to expand its reach among retailers, allowing brands to effectively connect with their desired audience and establish a strong foothold in today’s highly competitive market.

Emrah Adsan, CEO and Co-Founder GoWit: “From the beginning, our focus has been on transforming our advertising flow and building a democratized ecosystem. After launching our highly successful RMA product, we were able to conclude contracts smoothly and to announce diverse partnerships with internationally recognized companies. This has clearly validated a need in the market and has been a great use-case for achieving product-market fit. I’m very appreciative that our investors have supported us in leading the change.”

Emrah: “At the same time as marketing our Retail Media Advertising offering in our core regions, we also aim to reach a broader customer base globally. This investment will help us increase wider recognition of GoWit and expand the reach of our successful RMA product across different marketplaces and regions.”