Marketing tech startup Worth uses existing customers + data to grow revenue
Marketing tech startup Worth has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories. Worth tracks metrics such as daily revenue, daily engagement and more, to quantify how effective their marketing campaigns are for their clients.
Patrick Kim, CEO and Founder, Worth: "We've taken a data-driven approach because we want to ensure that client marketing dollars are spent effectively. We compare daily engagement with next-day revenue to derive a correlation between the two, measuring campaign performance on a day-to-day basis. We see Worth as an industry agnostic product. As long as a brand has people talking about them, we can leverage that. Worth is rapidly expanding to other industries, such as CPG, CBD Products, Health & Wellness and consumer tech apps."
Worth's clientele includes restaurant chains, such as Silverlake Ramen, Pokeworks, EMC Seafood and more. They also work with consumer brands and agencies.
Charles Hung, Co-founder, EMC Seafood: "Ever since we started with Worth, we've been super happy. They look at historical data and analyze seasonal trends in revenue. They have a location-based approach, which helps analyze the performance of individual locations. In an advertising ecosystem where clicks and impressions are deemed as results, Worth is looking at actual revenue change."
Interviews.
[Interview] Caroline Mutuku, General Manager, Glovo, Kenya
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[Interview] Renate Swanepoel, COO, INC. Networking
Renate Swanepoel is an entrepreneur, global networker and inspirational speaker that has helped thousands of people around the world to find their purpose. She has gained significant networking and communication...read more here
[Interview] Anne-Marie Chidzero, Chief Investment Officer, FSD Africa
Anne-Marie Chidzero is the Chief Investment Officer at the Financial Sector Deepening Africa (FSD Africa) Investments. In this interview, she talks about the risks and opportunities in backing Africa’s early-stage startups...read more here
[Interview] James Kilpatrick, Chair, Gravitilab, UK
Gravitilab is a "Space as a Service" business providing research, testing and qualification facilities to space agencies, government, academia and commercial enterprises. The company’s Chair and Chief Finance Officer...read more here
[Interview] Ramanjeet Singh, CEO, Woosper, USA
Woosper is a US-based digital advertising and marketing agency focused on creating experiences that help clients discover their place in the digital world. The CEO Ramanjeet Singh...read more here