HealNow secures $5.5m seed funding to transform pharmacy payments experience

HealNow announced a $5.5 million seed round led by Bonfire Ventures. Additional investors participating in the round include Walkabout Ventures, Remarkable Ventures, Alabama Futures Fund, Impulsum Ventures and a number of prominent fintech and healthcare investors.

HealNow enables pharmacies to provide a modern, seamless online checkout experience for patients. Leveraging state-of-the-art payments technology, patients can now effortlessly schedule delivery or curbside pickup, purchase over-the-counter (OTC) items, and pay for their prescriptions online. Hundreds of pharmacies across the country rely on HealNow to accelerate payments workflow and improve the patient experience.

Halston Prox, CEO, HealNow: "Pharmacies are vital to the healthcare system in this country, yet they face a massive technological disparity. Today, only the largest pharmacy chains have established an online presence, while the majority of the industry remains predominantly offline. This gap has placed pharmacies at a substantial competitive disadvantage, as they lack the resources and economies of scale enjoyed by larger players such as CVS. Our mission at HealNow is to level the playing field, enabling any pharmacy to provide a seamless online checkout experience for their customers."

HealNow is also announcing a number of partnerships with several healthcare organizations, including Omnicell, NCPA and APC. The platform also built integrations with pharmacy management systems, including PioneerRx, Liberty, Keycentrix and others.

HealNow will use the new financing to accelerate product development and expand partnerships with other pharmacy service providers to build on the platform ecosystem. The company also plans to expand its national reach to serve pharmacies of all sizes across all verticals, including retail, hospitals, universities, veterinarians and more.

Mark Mullen, Co-founder, Bonfire Ventures: "HealNow is leading the charge on democratizing pharmacy technology - it's that simple. Not only do they offer a differentiated product, its leadership has the industry experience to serve the unique needs of pharmacies. In the next few years, we see HealNow becoming the de facto checkout solution for the pharmacy industry. We are excited to play a role in their continued growth and innovation."

www.healnow.co