Germany experience management startup zenloop raises €6.1 million to fund expansion

zenloop, an integrated experience management platform based in Germany has announced a financing round of 6.1 million euros led by signals Venture Capital, the enterprise tech VC from Berlin. Nauta Capital and Piton Capital each contributed to the round as existing investors.

Including the most recent financing round in early 2019, the total funding of zenloop now amounts to more than 11 million euros. After the capital from the last round was successfully used to expand the platform for various industries and for internationalization, the new funds will also be leveraged to step-up product development. Due to strong growth, the team will be extended in all departments. Additionally, zenloop plans to further expand the CX1 Conference and thus the experience management community.

Björn Kolbmüller, co-founder and Managing Director, zenloop: “We are very happy about the trust that our investors place in us. After having expanded our product last year from a customer experience solution for e-commerce to a holistic experience management platform for all industries and having more than tripled our customer base, we are pleased to build on this success with the newly acquired capital.”

Paul Schwarzenholz, co-founder and Managing Director, zenloop: "The experience market continues to grow rapidly despite the crisis the world is facing at the moment. More and more companies in all industries are realizing that in a digitized world, customer centricity is key. With our fully comprehensive XM platform, we have convinced numerous traditional enterprise customers such as Douglas, Peek & Cloppenburg, and Tom Tailor of our value and have expanded our leadership in the DACH market. The positive feedback from our customers shows that we create real, measurable added value for them – something the entire team is very proud of.”

With the SaaS solution zenloop, companies from multiple different industries are able to collect, cluster, and analyze customer feedback they receive through various channels along their customer journey.

After analyzing the feedback, the experience management platform automatically derives tailored and individual measures to retain satisfied customers and win back churning customers. This way, zenloop enables companies to successfully identify growth drivers and pitfalls along their customer journey, turn satisfied customers into brand advocates, and minimize losses in revenue generated by churning customers.

Marcus Polke, Partner, Signals Venture Capital: "zenloop combines three important things. An outstanding, experienced team, a super flexible, API-first platform, and laser-sharp focus on its customers. The zenloop XM platform is the central nervous system for large enterprises to collect customer feedback and translate it into truly actionable steps for improvement. The team embodies this attitude each and every day and zenloop‘s outstanding development in recent years is a testament to the importance of service excellence. That is how the best companies are built and we are excited to invest in the next category leader.”

www.zenloop.com