French startup Kamino Retail raises €1.25m pre-seed round to accelerate growth
Kamino Retail announced a first round of pre-seed funding of €1.25 million from business angels and investment funds. This funding will see the company accelerate recruitment and launch new platform features. Created in early 2023, Kamino Retail was founded by four Retail Media experts. Its mission is to empower Retailers with independence, agility, and innovation to enable their Retail Media monetization programs to reach their full potential.
In just 10 years, Retail Media has established itself as the most credible alternative to traditional digital advertising. This marketing channel enables advertisers to engage their consumers, directly at the point of sale, free from the current limitations of digital (privacy, end of 3P cookies, ...).
Marianne Schneider, Co-founder, Kamino Retail: "However, it is amazing to note that only a small number of tech players lead this market, without fully facing the challenges of retailers' digital transformation."
Retailers, who are becoming increasingly mature in these areas, are looking for solutions to optimize their Retail Media, Trade Marketing and Self-promotion programs, by maximizing their fill rates and the value of their digital properties. Faced with growing competition, they need to set up a unique and innovative monetization ofering, while enhancingcustomer experience.
Given this market opportunity, this seed round, which was initially intended to be a simple "friends & family" initiative, attracted a great deal of interest, and benefited from rapid closing. 50 Partners and Better Angle funds participated in the round, alongside several serial French investors.
Elie Aboucaya, Co-founder, Kamino Retail: ''This fund-raising will allow us to ensure our R&D recruitment plan and accelerate the launch of new platform features. We plan to carry out a Series A next year to support our commercial development in Europe and develop tech partnerships. The details of this second round are still to be determined.''
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