Finnish tech startup Bob W acquires Estonian competitor Estonishing Stay to expand its holiday rental platform
Bob W has acquired Estonia’s largest short-stay serviced apartment operator, Estonishing Stay Apartments, tripling Bob W's coverage in Estonia.
Bob W is a tech-driven hospitality provider offering a smarter alternative to hotels and short-stay rentals. Backed by venture capitalists and real estate investors, we currently operate in Estonia, Finland, Spain, and the UK with publicised expansion to Germany and the Netherlands.
Despite being founded just before the pandemic, Bob W has quickly grown to become a rising star in the hospitality space, growing revenues a staggering 18X year on year along with healthy unit economics and the happiest customers on the market (4.8/5 average ratings since inception). Bob W has more than 1,200 signed apartments in its pipeline, representing an excess of €37 million in annual revenue potential across 28 properties in 15 cities across Europe. Bob W services consumers as well as companies, including international startups and next generation companies in fields such as tech and creative industries.
Gerdi Arst, Co-founder, Estonishing Stay: “We’re pleased to join forces with Bob W since we share the vision for a new category of hospitality. We’re looking forward to working together to expand our real estate network regionally with new real estate investors.”
Bob W is actively expanding across Europe and are looking to grow across markets with real estate partners and investors. Estonishing Stay marks Bob W’s first acquisition and the beginning of a ramp-up in its M&A efforts in the Baltics and beyond.
Niko Karstikko, Co-founder and CEO, Bob W: “We’re really lucky to have Estonishing Stay join the Bob W family. We’ve got an amazing pool of talent and properties between us, and we’ll be leveraging Bob W’s technology, resources, and capabilities to improve the performance of these assets.”