Female-owned startup Canela Media closes $3m seed round to support expansion of Canela.TV

Female-owned startup Canela Media closes $3m seed round to support expansion of Canela.TV

Published: 20-10-2020 09:25:00 | By: Pie Kamau | hits: 1744 | Tags:

Canela Media, Latina-owned digital media company announced it has closed a $3 million Seed round, bringing total funding this year to $5 million. The investment represents a significant growth milestone for the company that has primarily bootstrapped its way to #4 in Hispanic audience market reach. The majority-female and BIPOC syndicate was co-led by BBG Ventures and Reinventure Capital and joined by Mighty CapitalAngeles InvestorsPortfolia's Rising America Fund, and Alumni Ventures Group.   

The new capital will be used to drive the continued growth of the recently launched free streaming service Canela.TV, that provides culturally relevant content to U.S. Latinos.

Isabel Rafferty, Founder and CEO of Canela Media said:"We launched Canela Media in response to a large and growing market need. The Hispanic market represents a huge opportunity for brands, but the platforms to reach this audience have been very limited. This funding will not only aid in growing and improving our flagship product, Canela.TV, but it will also fuel our goal of becoming the leading digital media company connecting with U.S. Latinos. I am grateful for the opportunity our investors are giving us and applaud them for empowering other women to break stereotypes and raise the profile of Latinos in this country. The response to Canela.TV thus far has been overwhelmingly positive, and we plan to continue delivering on bringing diverse, high-quality programming to our audience."

The funding comes amidst the current pandemic environment, where VC deals with startups funded exclusively by women dropped to 4.3% in the first quarter of the year vs. 7.1% in Q1 2019 according to PitchBook data.  Furthermore, VCs only allocate 2.2% of their funding to female founders and for Latinas this percentage drops down to a negligible 0.4%, with very little funding allocated to tech projects. The capital raised is not only a testament to the opportunity that exists for brands to connect with U.S. Hispanic consumers, but the importance of females elevating and empowering Latina entrepreneurs.

Julianne Zimmerman, Reinventure Capital Managing Director commented: "Reiventure Capital is delighted to join Canela Founder / CEO Isabel Rafferty, the Canela team, BBG Ventures, and the entire syndicate in building on Canela's existing success to create a high-value company reshaping the mainstream media sector for the benefit of its stakeholders."  

Susan Lyne, General Partner and Co-founder of BBG Ventures who has had a long career in media, commerce and consumer products including Past-President of ABC Entertainment and former CEO of Martha Stewart Living Omnimedia, added: "In less than a year, Canela.TV has shown that there is a huge demand for quality Spanish-language programming. We believe that Isabel and the Canela team are perfectly positioned to deliver on the market potential of this growing audience by delivering streaming services built just for Hispanic and Latinx viewers. BBG Ventures is thrilled to be on this journey with them."