British adtech startup Illuma Technology joins PwC's Raise programme

British adtech startup Illuma Technology joins PwC's Raise programme

Published: 27-01-2021 08:39:01 | By: Pie Kamau | hits: 1329 | Tags:

British adtech startup Illuma Technology, an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies, has been selected for capital fundraising through PwC's Raise programme.

The technology reads the live contextual signals that are driving brand awareness and engagement and expands to find new audiences at scale, when and where they are most likely to be receptive to advertising messages.

Global brands including American Express, Aviva, TUI and Pernod Ricard are now enjoying success with Illuma as an alternative to cookie-based targeting, which is currently being disrupted by GDPR, CCPA and changes to browser settings - most notably Google's plans to remove cookies from Chrome next year.

Illuma was founded in London in 2015 by data scientists from Cambridge University, UCL and Imperial College. It is now integrated into the world's leading demand-side platforms and has been deployed in thousands of successful advertising campaigns worldwide.

Peter Mason, Co-founder, Illuma: "We are thrilled to be among the 0.5% of applicant businesses chosen to join PwC's Raise programme. Illuma offers solutions to several pressing industry challenges and our proposed expansion is in line with demand for our new contextual technology. We are excited about what lies ahead." 

PwC Raise helps high-growth scale-ups raise their Series A+ funds. Illuma joins the programme in February 2021.