Boston-based startup Mombox acquires WellNested to provide full suite of postnatal care services
D2C postnatal care company, Mombox, announced its acquisition of WellNested, a Boston-based technology solution company designed to help new parents find and book quality and affordable postnatal care services.
Kate Westervelt, CEO, Mombox: "WellNested's technology dramatically reduces the time it takes to book postnatal care services. What once took eight hours of frustrating phone calls to find and book a well-qualified lactation consultant, now takes five minutes thanks to WellNested's proprietary algorithm. This technology is sorely needed in the postpartum world where exhausted mothers need hassle-free access to care after the baby arrives."
Mombox plans to integrate the technology as part of its larger relaunch later this year. The terms of the acquisition were not disclosed. WellNested's Chief Operating Officer, Karina Akib, will join Mombox to oversee the digital integration and product rollout.
Stephanie Rampello, Co-founder, WellNested: "Anytime it takes a new mother endless phone calls, online searches, and insurance claims to receive the support she needs as a new parent, her own well-being disproportionately gets overlooked. Our mission to reduce the barriers that exist between care providers and new mothers aligns with Mombox's goal of delivering radically improved postnatal care at home. We're elated to see our technology integrate with Mombox's core product."
The acquisition comes as revenue from femtech (technology specifically addressing women's biological needs) generated $592 million in venture capital funding in 2019, according to Pitchbook, and at a time when femtech's potential is expected to reach $50 billion by 2025.