Beverage startup Hangobi raises capital on StartEngine to accelerate growth
Beverage startup Hangobi announced it is raising capital on SearchEngine to expand its footprint beyond NYC, bringing its healthy drinks to the masses.
Hangobi is a delicious daily multivitamin in a can. The drink is poised to be the primary recovery solution after working out, getting through a hard day at the office or socializing with friends. The company founders are nurturing a fast-growing company with impressive sales right out of the gate. Hangobi's strong performance is supported by an established online presence with a high reorder rate (45%+ in the last 90 days) and a rapid expansion of its retail footprint with over 170+ stores in New York City and neighboring suburbs – and more importantly, an exceptionally high store-level reorder rate of 136+ reorders across their portfolio.
The $49.9 billion functional beverage market is booming but fragmented. Hangobi believes it is positioned to capitalize on this by combining a robust brand presence with reliable retail relationships. The company was selected by AATAC (Asian American Trade Associations Council) as its primary functional beverage, giving it access to 90,000+ convenience store member locations in the U.S.
Focusing on whole, natural, plant-based, and recognizable ingredients, Hangobi fulfills daily vitamin requirements while alleviating dehydration, nausea, headaches, lack of focus, and stress.
By combining top daily supplements in one great-tasting beverage that works right away, Hangobi allows consumers to stay on top of their game and recovery effectively, and reliably. As it stands today, Hangobi is the only one-stop-shop for all-around recovery. It's health and wellness competitors consist of low daily value and single-ingredient products, including coconut water, kombucha, electrolyte drinks, and smoothies, all of which fall short of customer expectations.
Hangobi has made strategic and enterprise-accelerating partnerships with professional athletes Rob Pannell (PLL), Foye Oluokun (NFL), Meredith Speck (NWSL), and a group of top-performing UFC Competitors (Vanessa Demopoulos, Jalin Turner, Terrance McKinney, Chris Guttierez, Claudio Puelles, and Alex Perez). The company's brand ambassadors legitimize the nutritional benefits of Hangobi and gives consumers a clear reason to trust their products.