Audent Global Asset Management leads $11.7m investment round for tech startup Ryff

Audent Global Asset Management leads $11.7m investment round for tech startup Ryff

Published: 04-08-2021 11:50:00 | By: Pie Kamau | hits: 2180 | Tags:

Audent Global Asset Management, a full-service investment boutique providing global investment solutions, is leading the next round of financing for Ryff, a technology startup that is poised to disrupt the world of visual advertising radically and permanently through the introduction of real time brand integration into sports, influencers, TV & film. Audent leads a $11.7 million round that includes Vulcan and Mac Ventures. 

Paul Feinstein, Managing Partner and Chief Investment Officer, Audent Global Asset Management: "We were instantly drawn to Ryff because we believe they have the potential to dramatically disrupt the product placement paradigm for digital media with the successful work with Coca Cola, Diegeo and others. We look to invest in teams led by industry disrupters like Roy Taylor who contributed so much to the success of NVIDIA and AMD. Our businesses are very much geared toward challenging the status quo and current methods of engagement with clients."

The rapid evolution of technology has transformed media and entertainment into an experience led industry. No longer will viewers tolerate interruptions into their entertainment or want to see messages which are not either culturally or contextually relevant to them. For the first time, brands and their agencies can tailor messages direct to consumers through the implementation of very large scale, local and global content brand integration. The Ryff platform allows brands both large and small to discover and build messages and campaigns that deliver results that outperform all other kinds of advertising. 

Roy Taylor, Founder and CEO, Ryff: "Paul shares our passion for the creator economy. He understands the scope of the opportunity to create a new multibillion dollar business. Having a strong partner like Audent allows us to expand our reach and invest into growing our 10,000 hour library of available content for brands. We look forward to building and launching Spheera, the world's first platform for the creator economy aimed specifically for every type of entertainment."

Previous investors in Ryff include Valor Equity Partners, and Moneta Ventures.