Attio raises $23.5m Series A to usher in a new era of CRM

Attio, the company building the CRM of the future, announced $23.5 million in Series A funding led by Redpoint Ventures, with continued participation from existing investors Balderton Capital and Point Nine. Attio has now secured $31.2 million from both American and European investors. The company will use the funding to accelerate engineering and product development and expand its go-to-market presence globally.

Attio is a radically new type of CRM that empowers companies to achieve what was, up until now, previously impossible for CRMs. With a powerful data model built on cutting-edge, modern architecture, Attio makes it possible for companies to rapidly build a real-time CRM that fits their business' unique workflows and data structures. This is in contrast to legacy CRMs, which, although offer robust data models, have outdated user experiences, rely on manual data input, and are slow to deploy and configure.

Nicolas Sharp, Co-founder and CEO, Attio: "Attio's mission is to build a CRM that is not only beautiful and intuitive, but powerful enough to empower businesses to scale. That's why we've spent the last three years building a powerful architecture from scratch specifically for CRM. We've seen challenger CRMs come to the market repeatedly with the same proposition: a more straightforward CRM. However, focusing on that alone won't cut it unless you also build a robust data model to help businesses evolve and scale."

Attio is now generally available after being in public beta for three months and private beta for just over a year. It has over 2,000 customers in over 100 countries around the world. Current customers include OpenAI, Causal, Pallet, Dopt, On Deck, and Coca-Cola.

CRM is one of the most widely-used B2B technologies in the world. However, it continues to frustrate users because the entire ecosystem is built on archaic architectures that were designed 20 years ago when the speed, scale, and capabilities that businesses require today could not be conceptualized.

As a result, even though legacy CRMs can have incredibly powerful data models, users cannot take full advantage of them due to their slow and complex nature. The most advanced deployments can take years to carry out and the user experiences are clunky and out-of-date.

Alexander Christie, Co-founder and CTO, Attio: "Legacy CRM has impressive architectures, but they have an inherent weakness in their foundation. No matter how much they upgrade or rebuild, they remain constrained by the legacy decisions and technology they started with decades ago. With billions of lines of code and over a hundred thousand customers, you cannot move fast to execute on new technologies or customer needs, even with data model rebuilds. That is the reality of scale."

Meanwhile, no-code CRM solutions on the market today focus on delivering a nicer user experience, but it comes at the expense of the power and functionality companies need to truly scale. Users are essentially stuck between two options: extremely slow, complicated legacy CRMs with a powerful data model or fast, basic CRMs with a simple and rigid data model.

Attio solves this issue by providing a modern CRM with a robust data model that is also completely customizable, fast, intuitive, and easy to use.

www.attio.com