African Media Agency, Africa Fintech Summit partner to promote fintech innovation in Africa

African Media Agency, Africa Fintech Summit partner to promote fintech innovation in Africa

Published: 15-03-2023 11:28:00 | By: Pie Kamau | hits: 99 | Tags:

African Media Agency (AMA) and Africa Fintech Summit (AFTS), have announced a strategic partnership aimed at increasing awareness about the fintech industry's innovation in Africa and promoting the upcoming summit throughout the continent. The partnership combines AMA's expertise in strategic, content-rich communications campaigns to increase the reach of the Impact that the Africa Fintech Summit creates for the Financial technology ecosystem in Africa. 

Eloine Barry, Founder and CEO, AMA: "We are excited to partner with Africa Fintech Summit to drive fintech innovation in Africa. Our strategic partnership will leverage our expertise in communications and AFTS's deep understanding of the fintech industry to showcase Africa's best and most innovative fintech solutions. This marks the second year of our partnership and it is a pleasure to work with organizations who share our vision for innovation across the continent."

Twice a year, The Africa Fintech Summit brings together the issues, entrepreneurs from different financial and technology verticals, and opportunities revolutionizing finance in Africa to the world’s stage to engage in thoughtfully designed community-oriented experiences, and African Media Agency has been there to boost the reach of the summit.

More than a conference, the summit is an ecosystem-building initiative with bilateral meetings, collaborative partnerships, workshops, demos, pitch competitions, ecosystem tours, whitepapers, awards, and plenty of opportunities to collaborate with the investors and entrepreneurs shaping the future of African fintech, and we are proud to be a partner for a summit that has gathered attendees from over 57 Countries, facilitated 12 Deals to Date, Over $100 Million in capital raise efforts for African Startups, and $5b+ In Capital Represented.

The partnership between AMA and AFTS will provide an excellent opportunity to amplify the summit's impact and drive greater engagement with a broader audience. The event is hosted in Washington, D.C. during the World Bank/International Finance Corporation’s annual meeting week, is held in a different African city each November with most recent summits held in Cape Town, South Africa; Addis Ababa, Ethiopia; Lagos, Nigeria; and Cairo, Egypt. This year's summit will be held in a hybrid format, on 12 April 2023, in person at the Walter E. Washington Convention Centre with live global virtual delegates.

Zekarias Amsalu, Co-founder, AFTS: "We are delighted to partner African Media Agency’s expertise in PR to bring together investors, policymakers, and fintech startups to explore future-forward financial technology innovation, trends, perspectives and the growth of fintech Africa. The summit will provide an excellent platform to drive meaningful impact and investment opportunities in the African fintech ecosystem."